Super Bowl: A marketers blessing and a curse
The 58th Super Bowl takes place in Las Vegas this Sunday as Kansas City Chiefs take on the San Francisco 49ers. The Chiefs and star quarterback Patrick Mahomes head into game sligh
Pairc Ui Chaoimh – Do we care about a name change?
What’s in a name? Well, everything!! It has been widely covered lately in the news that the famous Pairc Ui Chaoimh in Cork is considering a substantial partnership with the
The Triumphs, Challenges, and Branding Brilliance of the Tiger Woods and Nike Brand Partnership
In the ever-evolving landscape of sports marketing, certain partnerships stand out for their enduring impact, and the collaboration between golf legend Tiger Woods and sportswear g
Tour De France, tour de force.
You may not be a Tour De France fanatic, but I bet you can guess what colour jersey the winner wears? Take a second… You got it, right? Yup – it’s Yellow! Or Le M
The 2022 World Cup in Qatar has caused a reputation crisis for FIFA
“It’s the most controversial World Cup in recent history and a ball hasn’t even been kicked. Ever since FIFA chose Qatar back in 2010, the smallest nation to host foo
LIV vs. PGA: How the Issue of Sportswashing Has Thrown the World of Golf into Disarray
The creation of the LIV Golf Invitational Series has sparked huge controversary and casts realdoubt over the future of golf. This new golf tour is financed by the Public Investment
Why You Should Pay Attention To The Games Played After The Game.
In the Times, where I worked as a rugby correspondent for a fistful of years, and many other newspapers, the sports department is sometimes known – tongue firmly in cheek
Clarity – is it too much to ask for?
There’s a saying I like – “any fool can make simple things complicated; it takes a genius to make complicated things simple“. Communicating cle
Crisis Communications & Lessons to be learned, The Ill Fated Announcement of a European Soccer Super League
The announcement of a new Super League for the top European soccer clubs, was one of the key news stories breaking this week across Europe and here in Ireland, even overtaking pand
Ladies Sport in the Irish Media: 20×20 Campaign
Over the past few weekends, and of course the next couple of weekends to come, we have been lucky enough to see some fantastic displays of Gaelic Football and Hurling on our Nation
