Thanks for the invitation for your event but I just won’t be going.

I don’t want to shop in your store any more and I won’t be recommending that anyone else goes there.

I will probably ever so subtly actually discourage people from going to your store whereas before now I would have done the opposite.

The problem is you will never quite know why ..

The thing is you treated a good friend of someone that I know really well quite badly, which left them really upset. I know they are reasonable people so I trust the stories that I’ve heard and I believe that the poor experience was genuine and not exaggerated.

From my point of view this mightn’t be reasonable or logical but that’s often the way the world works.

Reputation is a funny thing – it takes ages to build a good reputation and it take seconds to destroy it.

Next time you have an issue with a customer consider carefully how you deal with them as it can potentially impact on many more than just them.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin