Love your shop !
I love my coffee!
On a typical work day at some point I will pop out of the office for my daily fix – there are one or two coffee shops that I normally go to, each a few streets or blocks (for the American readers!) away.
To get there I can take a number of different routes with a choice of side streets to pop down along the way. I normally work out of our Cork office which is located on the main business street, which backs onto a city centre retail area.
When I think about the route I normally take, the choice of streets that I walk down is totally dictated by those that are the nicest, the most colourful, the most interesting and the most inviting.
On my route I pass shops with colourful windows, pubs with attractive frontage, flower shops with colourful displays, book stores with interesting books in the window, clothes shops with fashionable displays, sweet shops with enticing treats, buildings that are bright, and streets that are clean and welcoming.
There are always alternative routes – make sure you and your street work together to merchandise those windows, paint up those buildings and make customers choose your street as their route to wherever they are going.
Eventually they’ll pop in and buy something!
Greg Canty is a partner in Fuzion
Fuzion are a Marketing and PR firm with offices in Dublin and Cork
