Formerly known as Exit, Danish Brand “name it” has enlisted the help of model Helena Christensen to design their new collection and what a collection it is. From Montessori to playschool to primary school the collection has something for every child. The collection is divided into three groups Newborn, Mini and Kids. The newborn collection does exactly what it says on the tin and is a comfortable and soft collection of pure cottons and functional clothing for babies up to six months. The Mini collection is for kids aged from 6 months to 3 years old. These clothes incorporate comfort and movement. They are designed to be fashionable yet durable.

This is followed by the Kids Collection aged from 2-10 and 4-12. It is perfect for kids who want the freedom of movement and clothes that are designed to be fashionable and durable. Right now Arcade, 94 Main St Midleton has the full autumn collection which consists of a variety of staples like jeans for girls and boys. There is great value in the jeans collection at Arcade with jeans from 12.99 and tops from €9.99. There are also shirts and jumpers for the boys, and cosy cardis and dresses for the girls! A must for the Irish weather is a raincoat and there are plenty to choose from at Arcade. There are also lots of jackets and hoodys to keep them warm. If it’s their first day in “big school” then kitting them out with some new clothes will help to ease their anxiety and make them feel important for their big day.

Helena Christensen said

“I have used my son and myself as an inspiration for the collection and designed what both of us would like to wear ourselves. It has been wonderful to return to my childhood and recall a particular little dress that used to make me so happy. The whole process is just about using your imagination”

Helena also photographed the collection and her son Mingus is the model for his mother’s designs.

For more information on Arcade Midleton call (021)4631077