All Real Nutrition, the Kerry-based nutrition brand renowned for its natural protein bars, has announced plans to create 50 new jobs over the next three years. This follows a recent investment of €2 Million as the protein brand announces expansion in both Ireland and USA markets.

Founded in 2017 in Farranfore by Niall Harty and Ross McDowell, All Real Nutrition has grown substantially since it began. Already stocked in SuperValu and Centra following success with the Musgrave Food Academy, the brand has also recently launched in Circle K and aims to be stocked in 2000 stores across Ireland by the end of the year.

The company focuses on a commitment to quality and community. In addition to the creation of jobs that will boost the local community, All Real Nutrition has plans to further its international expansion, beginning a move into the U.S. market.

Speaking on the expansion, Niall Harty, Co-founder of All Real Nutrition, said: “It’s a really exciting time for us here at All Real Nutrition. What began as a simple idea using ingredients from my kitchen cupboard has evolved over four years of perfecting our recipes. With this significant investment, we look forward to not only expanding our product range, but also expanding into new markets. We have dipped our toes in the U.S. market but this is something we really hope to build on over the coming months.”

All Real Nutrition offers a variety of flavours, including ‘Chocolate Sea Salt’, featuring sea salt harvested from the rugged Irish coast in the Beara peninsula in Co. Cork. The company is dedicated to providing high-quality protein bars with no artificial ingredients.

Ross McDowell, Co-founder of All Real Nutrition, added: “Supporting local is at the heart of what we do at All Real Nutrition. Our expansion plans will not only create local jobs but it will allow us to enhance our product range. From sourcing premium Irish ingredients, to engaging in local initiatives like beach clean-ups, we are passionate about giving back to our roots.”

Further reinforcing its commitment to sustainability, All Real Nutrition donates a portion of its sales to Plastic Bank through its ‘All Real Impact’ initiative, helping to remove ocean plastic, with each bar sold preventing a plastic bottle from entering the ocean. As of December 2023, it has prevented over 8 million plastic bottles from entering the ocean. In addition, All Real bars are wrapped in 100% plastic-free, compostable packaging.

All Real Nutrition bars can be purchased in stores nationwide. For more information visit: www.eatallreal.com