Cork’s business community came out in large numbers this evening as The Digital Marketing Institute officially launched their Professional Diploma in Digital Marketing. The launch took place in Cork’s most popular Creperie and Coffee House, the SugarCube on South Mall in the City Centre and was organised in association with Fuzion, one of the region’s leading and Award Winning PR and Creative agencies.
Many gathered on the night to hear from the best in the business on how professionals can boost career growth and competitiveness in the global jobs market, as well as the importance of DigitalMarketing to their business in the current economic climate.
The Digital Marketing Institute is the international certification standard for digital marketing , educating professionals in over 20 countries worldwide. The part time Professional Diploma course will take place in the Cork International Airport Hotel and is set to begin on Tuesday 22nd April.
The first guest speaker on the night was Liam O’Callaghan, Commercial Director at Global Reviews, and Email Marketing lecturer at the Digital Marketing Institute. Liam is considered one of the best in his field and highlighted the benefits for businesses to engage in Digital Marketing. Liam spoke about the global importance of the digital marketing skill set and how the email channel helped accelerate the growth of global companies with great content and a targeted audience.
Liam stated, “Now is a great time to be part of the evolution of the digital channel as there is a massive emphasis on the importance of content and mobile strategies. This is an exciting time as large organisations are now putting in place digital teams with a seat at chief executive level.”
Greg Canty of Fuzion was also a guest speaker on the night. He is a Social Media Expert and one of the leading B2B bloggers in Ireland, and spoke to guests about the importance of Digital Marketing and using social media as parallel media.
Greg said “Digital Marketing is rapidly becoming a must in every organisation. This comprehensive 12 week programme will equip all participants with one of the most sought-after skill sets in 2014, not only giving them valuable knowledge but also increasing their career value and marketability significantly.”
The course is designed for marketers and business leaders who want to better understand how digital marketing can impact and benefit their company and profits. There are limited places on the course and applicants are advised to sign up early to secure their spot.
For more information see http://digitalmarketinginstitute.com/ie/courses/professional-diploma-in-digital-marketing
