Founded in 1999, Aircoach is Ireland’s leading private bus and coach operator. It employs 250 people across the island of Ireland and provides a range of high-frequency, great-value, scheduled coach services to and from Cork and Belfast cities, to Dublin City centre and Dublin Airport.  It is the only bus company in Ireland providing 24-hour service across its routes, with over 2.6 million passenger journeys, covering 5.5 million miles annually.

OUR ROLE

Working in partnership with Aircoach, Fuzion provided PR, marketing and Strategic Communications support to provide a full communications strategy for the company.

Fuzion provided PR support on many campaigns, including their long-standing partnerships with Leinster Rugby and the Football Association of Ireland, for whom they are the official transport provider. Fuzion played a pivotal role in the communications surrounding the company’s investment of €2.4 million in the Cork to Dublin route in early 2019 and more recently their expansion into – and out of – Galway.

Press releases are issued on a regular basis, bringing the latest news and updates to national and local media, including but not limited to, the launch of new routes, new stops, LEAP card announcements, Free Travel Pass announcements as well as corporate updates such as the departure of one General Manager and the naming of a new incumbent.

In 2023, Fuzion activated the first ever live podcast on a coach – with a competition giving winners a free ticket to the ‘On-Aircoach’ recording of a popular podcast.

Fuzion deals directly with media enquiries and has led the company through several crisis situations with calm and experienced advice.

In 2024, Aircoach’s 25th anniversary, Fuzion took on an even more hands-on role with the company, creating a significant strategic plan for the landmark year, with numerous large-scale activations – including photocalls, route launches, digital and outdoor advertising, competitions, management of influencer engagement and video content.