‘Go Anywhere’ Gift Card – Irish Hotels Federation
Founded in 1937, the Irish Hotels Federation (IHF) is the national organisation of the hotel and guesthouse industry in Ireland. The Irish Hotel Federation represents over 1,000 hotels and guesthouses across the country. Their additional website, IrelandHotels.com was first established to act as a portal for member establishments that didn’t have their own website. Now, it has been revamped to act as a selling tool for the IrelandHotels.com Gift Cards as well as a one-stop-shop to book a break at one of over 1,000 establishments.
OUR ROLE
In 2020/21, Fuzion created a campaign for the Federation to help relaunch their existing ‘Ireland Hotels Gift Card’.
The existing gift card was a very flexible gift, allowing the receiver to use the card in over 400 hotels. While in many ways it was the “perfect gift”, it did not resonate with the target audience as it was lacking in excitement and did very little to convey the benefits of the card.
To really make an impact, a complete brand redevelopment of the gift card was required. Following research and focus groups, Fuzion developed a brand and campaign that would evoke excitement to travel again as we navigated our way through the pandemic, looking forward to once again creating lifelong memories.
RESULTS
The ‘Go Anywhere Gift Card’ was created and included exciting imagery that conveyed the simple idea that this card was the gift of adventure and a compelling “Call to Action” with strong creatives.
The rebrand included brand name and identity, imagery, website graphics, gift card and gift box, e-newsletters, advertising, social graphics and a promotional brochure. The communications campaign included a launch photocall, PR, advertising, influencer engagement, media competitions, content generation and social media content creation.
Date:
04/04/2024
