On the 1st of October 2021, Technological University of the Shannon: Midlands Midwest (TUS), Ireland’s first transregional third level institution was officially opened. This saw the coming together of Limerick Institute of Technology and Athlone Institute of Technology to create a new powerhouse university, driving development and investment across the Midlands and Midwest.

OUR ROLE

Fuzion was engaged at the very beginning of the project, tasked with initial concept creation right through to delivery of the project. Our roles included Event Management, PR and Design. Fuzion created the event and communications concept in consultation with the client, establishing the umbrella theme and tagline ‘Where Knowledge Flows Deep’. The sub-theme pillars consist of a set of values that unite the various ‘tribes’ within TUS.

Our objectives included highlighting the transformative impact of this University throughout the region, from an education and economic perspective to its stakeholders. The launch was attended by over 600 high profile individuals in person and over 2,500 online and the sense of connectivity between campuses was already apparent as a result of the streamed event between Athlone and Limerick.

Extensive media coverage was garnered across print, digital and online including flagship RTE’s Six One News show on the day of the launch. The days that followed saw coverage in media titles including the Irish Independent, the Irish Times, thejournal.ie and many more.

Since the official launch of TUS we have been working with the communications team in TUS on various projects providing communications support at key times of year.