Valentines Day and meeting expectations!
As she stepped out of the car she left me with the little bombshell “I hope you have something special organised for Valentine’s Day” ..Dee was half joking of cou
Personal Branding and your Modern Coat of Arms
There is a lot of talk these days about the importance of your ‘personal brand‘; how you always need to be aware of it, how you should project it and how you should pro
We had a great 2015 because..
For the last few years we have been doing this simple little exercise at the start of the year to help get focused around things that are important both personally and professional
Marketing or Great Storytelling?
Jeff Bezos, CEO of Amazon perfectly summarised branding when he declared “your brand is what people say about you when you leave the room” So..branding isn’t abou
The Power of Compliments
I was checking my emails just now and I came across a fantastic message from a contact I have on LinkedIn, which cheered me up no end. The very lovely and very generous Valerie (Ry
Social Media – Fear of the unknown
When we first meet with a new client one of the reviews we always do is a social media review. Clients who have embraced social media are reaping the benefits and have very little
The Value of a Well Designed Website
We’ve all experienced it at one point or another: you go to a website and find it lets down the organisation – dated design, chaotic structure and last updated over 5 years ago
Things you didn’t know about Máire Coffey
My favourite holiday.. When I was a child I spent some time in Central America, predominantly in El Salvador, but also covering Honduras, Guatemala and Nicaragua. It was com
15 Incredible social media tricks to send your campaigns into orbit!
The whole team are busy working on a plan for a ‘hot prospect‘ that we would love to win. We brainstorm together. first ensuring we all understand the brief, and then w
The Ice Bucket Challenge and the Power of Social Media
Whether you love or hate social media you can’t deny if used properly it can be pretty impressive. Take the ALS ice bucket challenge which began in America for the ALS (Amyotroph
