How Innocent was the ‘Conker’ publicity stunt?
The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wron
The October 2019 Social Media Update – What happened?
October was a busy month for all our favourite social media platforms! First up, Facebook! Contrary to the belief that Facebook usage (including ourselves) has been declining, thei
3 Ways LinkedIn Learning can help your career
LinkedIn Learning is the ‘new thing’ in terms of building professional skills. After its acquisition of “Lynda.com” in 2015, LinkedIn Learning has become one of the biggest
It’s all about integration!
A big shift has happened with media in the last 10 years. I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which eff
PR Stunt – “Dove Real Beauty Sketches”.
The company Dove is legendary when it comes to creating world renowned publicity stunts and one of my favourites has to be the short film they created in 2013 titled, “Dove Real
Ladies Sport in the Irish Media: 20×20 Campaign
Over the past few weekends, and of course the next couple of weekends to come, we have been lucky enough to see some fantastic displays of Gaelic Football and Hurling on our Nation
Social Media Update – July 2019, What’s new?
In Fuzion every month I deliver an update to the team about social media and what the latest trends and changes are. Here is my update for July: Selfie in a Swimsuit! Have we reach
Show Me The Money!!!!!
My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers. Working in communications, I kn
Media Training Tips
So you’ve been asked to take part in a press interview… Interviews, be it on radio, TV or with a journalist face to face for a print article, can be very daunting. Even for tho
PR Professionals navigating the world of Online Journalism
There is no denying that the face of the media industry is steadily changing over time. Print journalism is in decline and the move to online journalism is the new age of media. Ov
