Some Instagram changes for the better?
In my training sessions, I always start off by saying that Instagram is the platform where you show your best side. From amazing pictures of products to great pictures of your team
Should your celeb ambassadors stay at home?
Should your celeb ambassadors stay at home? That sentence might seem like a contradiction, coming from someone who works in public relations. Raising awareness for worthy causes is
The end of the Business Card?
I was having a chat yesterday with a businessman who was saying how LinkedIn was his new business card – that when he meets a new business contact, instead of handing them a
Michael de Adder and “The Bigger Picture”
This weekend the prolific political cartoonist and author Michael de Adder was for all intents and purposes, fired from all newspapers in his home province of New Brunswick, Canada
Niche Networking – Cork’s “Mixer On The Mall”
The South Mall is abuzz this week with the chatter of…“Are you going to the Mixer on The Mall?” This new networking event is a refreshing way to kick-start the summer (or
Fuzion Design and The Importance of a Great Soundtrack
A classic tune may be something most of us can agree on but as much as we have in common, we all have different tastes and different ways of selecting our music. I spent years buil
Should we be using the Irish language more frequently in Ireland’s Media/PR industry?
The topic of the Irish language amongst Irish people can be a very touchy subject. Only 73,000 Irish people speak the Irish language on a daily basis – and the other 4.7 mill
The Power of ‘Cancel-Culture’
‘Cancel-culture’ is a social media movement that ultimately ‘cancels’ a person, boycotting both the individual and their brand. This term has been thrown around a l
Local Elections, old codgers and phone zapping…
We were in our local, the Inniscarra Bar, one of the most authentic old style pubs you will find in the country, part of that dying breed where the walls will talk warmly to you ab
Show your brands personality just like ASOS did!
Recently, online shopping giant ASOS received a lot of applause for backing one of their customers who had been disrespected online by a stranger. The lady, who was wearing a dress
