A Newcomer’s guide to the land of PR
Entering the world of PR is a steep learning curve, one where you have to take a deep breath and run with it. I am the newest member of the Fuzion team and so far I’ve found the
Stop and listen to the birds!
It was just one of those weekend days that I stopped and actually listened – I keep trying to remember that I have two ears and one mouth, so I am trying to spend more time f
Five things my mum taught me about business and life!
I was feeling a little lonely last week as it was the 5th anniversary of my mum passing. My mum, Joan Waldron was the first female entrepreneur I came in contact with and the old
Driving Change and clever campaigns
Every day we see brands rolling out new campaigns, launching a new initiative, promoting something. Social media is awash with hashtags and promoted posts and PR photocalls feature
Dunnes Stores – Building your Reputation
It was a strange thing – I heard news of the Dunnes Stores strike first thing this morning on Newstalk and immediately without hearing any of the detail I was on the side of
Mr Motivator
“There is just one Greg Canty and he is special and don’t you forget about it” he said “Just keep being the best ‘you’ that you can be” ..
Praying Media Mantis
I was trying to figure out what a visitor from Mars would make of the situation. A long moving tube squashed with human beings, all of whom were striking the same pose, the only
Valentines Day and meeting expectations!
As she stepped out of the car she left me with the little bombshell “I hope you have something special organised for Valentine’s Day” ..Dee was half joking of cou
Personal Branding and your Modern Coat of Arms
There is a lot of talk these days about the importance of your ‘personal brand‘; how you always need to be aware of it, how you should project it and how you should pro
Marketing or Great Storytelling?
Jeff Bezos, CEO of Amazon perfectly summarised branding when he declared “your brand is what people say about you when you leave the room” So..branding isn’t abou
