Is the old dog learning new tricks?
Recently a girl on work experience asked me about how I got into PR, what I studied, and how I’ve seen things change in the industry. It reminded of one particular class in colle
Ghost signs and seeing differently
A short tale about where things come from.. One of the things that Steve Jobs, boss of Apple asked us to do was to “Think Different“. As part of what I do as a designer
CSR – A Reality, not a Buzzword
CSR (Corporate Social Responsibility) has moved from being dismissed as a new-fangled buzzword to being regarded as a key business practice. However, there remains a perception tha
How to Attract Top Talent
Attracting top performers to your organisation is the key factor for future success according to many of the top CEO’s and one of the biggest challenges they are facing today
Things you didn’t know about Máire Coffey
My favourite holiday.. When I was a child I spent some time in Central America, predominantly in El Salvador, but also covering Honduras, Guatemala and Nicaragua. It was com
15 Incredible social media tricks to send your campaigns into orbit!
The whole team are busy working on a plan for a ‘hot prospect‘ that we would love to win. We brainstorm together. first ensuring we all understand the brief, and then w
We can’t let the South Mall go south!!
When I was in college in Cork in the early ‘80’s I used love to walk down South Mall and take in the atmosphere of this bustling busy business street and I vowed I’d some
No make-up selfies and the science behind getting your charity’s voice heard.
Last year Facebook fans were subjected to a strange bra colour status update craze that took the social networking world by storm. The campaign saw Facebook users inundated by inti
Big Brands and the Shopping Centre Test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Bossy women?
It’s been bothering me……. I’m forever promoting women and will go out of my way to help girls of all ages reach their full potential. I think women are absolutely amazing
