Perfecting imperfection ..
Maybe, just maybe the manual needs to be loosened a little so that the local manager can be encouraged to do something authentic and get closer to being perfectly imperfect?
Opportunities in a Crisis?
However, if you are misfortunate and some Crisis situation occurs that is going to lead to quite negative publicity then we would recommend that you approach it with a really posit
Happy 5th Birthday Twitter – Valuable or Waste of time?
Twitter is like a radio station, you tune it in by following who you want - find the channels that you like. If someone is annoying you, don't follow them, block them, change the c
What’s in your boot?
We had the most interesting day with the Fuzion team the other day. We were being filmed for RTE’s new show, The Business Show. For this episode, the presenter, George Lee ha
Motivating the boss!
Here goes with the missing clause - In the course of your duties you must motivate the boss!
Sniper Marketing
If you throw enough mud at a wall then eventually some will stick! - you have often heard that expression and when it comes to advertising and in particular at a time when most peo
Whoah – Major changes on Facebook!
Now a user can “switch” their profile to their page (or page of your choice if you are admin for a few pages) and then behave more like an individual
Would you text “flirt” to 57533?
Do we really think that you could be fooled by these adverts? Would you really call that number and expect to actually chat with someone genuine (if that has happened to anyone, I'
The Pitch – Did Donald Draper really find it that easy?
One day to go and the visuals are other final material is produced, review, review and review again. There is no point being half committed, to have a chance you have to go the ext
Ronseal – What does your tin say about you?
PR is about your reputation and before we spend a lot of time, effort and resources bringing attention to our clients we try to make sure that they “look the part” before this
