Bringing your game face
Six Nations 2014. Ireland V Wales. Front row (seats, not player!). 5 yard line… I was conscious that there was a slight chance my face might appear on the big screen.. subcon
Superquinn and the Sausage that lost it’s Sizzle
In marketing we often say “Don’t talk about the sausage, talk about the sizzle!” Instead of talking about the “thing” we talk about how it makes you f
Complaints make Great Gifts!
“Can I meet you in the morning” was the request. Oh no.. from the tone I felt a complaint coming – I wondered what was wrong. This was a really good account and w
Creating a Wow
We better bring some wine with us… I stood in the Wine Buff off licence, browsed through the sections and eventually selected a nice bottle of prosecco. The really nice guy
The Promise
What do you promise? We were conducting a marketing workshop for a client and we did a number of exercises so that we could get a group consensus about their core objective and k
Knowing you are the best and saying it
I was at a recent Chamber event in Cork and they had their usual “soap box” slot whereby a few members are given the opportunity to speak in front of the attendees and
Are you Making a Sale or Changing a Customers Routine?
I admit it … I’m boring! Every Sunday morning myself and Dee go for a walk with our four legged creature, Bing to the local park with our good friends Tommy and Joan an
Aer Lingus celebrate 75 years by bringing back the Peanuts!
“Aer Lingus celebrate 75 years by bringing back the Peanuts!” Can you imagine a headline like this? While it would seem like a terrible way to celebrate 75 years (On Ma
The Business Social Media Dilemma
It goes like this - as a PR company who always takes a broad "holistic" approach to communications we know and clearly understand the benefit of Social Media for our clients, in fa
The Fuzion Women and The Royal Wedding!
Now before I go any further let me stress that at Fuzion we have a team of intelligent, diligent and very hard working women .. “Oh my God” this is going to be the best
