We had a great 2015 because..
For the last few years we have been doing this simple little exercise at the start of the year to help get focused around things that are important both personally and professional
Marketing or Great Storytelling?
Jeff Bezos, CEO of Amazon perfectly summarised branding when he declared “your brand is what people say about you when you leave the room” So..branding isn’t abou
The Power of Compliments
I was checking my emails just now and I came across a fantastic message from a contact I have on LinkedIn, which cheered me up no end. The very lovely and very generous Valerie (Ry
The Dig Deepers
Everyday when you rock up for work you make a choice about who you are – could you be a dig deeper? To not treat work as just a job To go above and beyond what is expected by
Is the old dog learning new tricks?
Recently a girl on work experience asked me about how I got into PR, what I studied, and how I’ve seen things change in the industry. It reminded of one particular class in colle
Ghost signs and seeing differently
A short tale about where things come from.. One of the things that Steve Jobs, boss of Apple asked us to do was to “Think Different“. As part of what I do as a designer
CSR – A Reality, not a Buzzword
CSR (Corporate Social Responsibility) has moved from being dismissed as a new-fangled buzzword to being regarded as a key business practice. However, there remains a perception tha
Big Brands and the Shopping Centre Test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Good Friday and the Scarcity Principle
I’d do anything for a drink in the pub right now.. It’s always the same on Good Friday – once you know all the pubs and off-licences are closed you want nothing m
Neil Prendeville – Game Changer for who?
When your main rival steals your prize asset it will no doubt be a Game Changer – for who depends on yourself. This week we saw Cork’s Red FM, the second most popular r
