Game Changing Interviews
Just before the New Year we decided to publicise a vacancy for a Senior PR post in our Dublin office. We deliberately wanted to leave the job description open so that it would invi
Are You Ready? ..
Are you Ready !!!! I was 14, it was 1979 and I stood there in awe in a hot, sweaty and packed City Hall as Phil Lynott roared down at us with his fist shaking .. “Are You Rea
Bad Haircut ..
For years and years I went to the same hairdresser to get my curly mop chopped. For anyone that has witnessed my curls they will know that it is not a regular head of hair –
Are you Making a Sale or Changing a Customers Routine?
I admit it … I’m boring! Every Sunday morning myself and Dee go for a walk with our four legged creature, Bing to the local park with our good friends Tommy and Joan an
The Business Social Media Dilemma
It goes like this - as a PR company who always takes a broad "holistic" approach to communications we know and clearly understand the benefit of Social Media for our clients, in fa
The Fuzion Women and The Royal Wedding!
Now before I go any further let me stress that at Fuzion we have a team of intelligent, diligent and very hard working women .. “Oh my God” this is going to be the best
Are you spending enough on Positive Costs?
Positive costs are absolutely essential for generating business for any company - cutting these out may be viewed as a necessary step but it will eventually choke the oxygen of the
Opportunities in a Crisis?
However, if you are misfortunate and some Crisis situation occurs that is going to lead to quite negative publicity then we would recommend that you approach it with a really posit
The Pitch – Did Donald Draper really find it that easy?
One day to go and the visuals are other final material is produced, review, review and review again. There is no point being half committed, to have a chance you have to go the ext
Training that is bad for your business?
The first lesson I learned about PR was “People do business with people first and with businesses second”.
