How PR and Advertising Work Better Together
For many years we have seen brands and agencies focusing on one discipline as part of their marketing strategy, thinking PR alone will encourage sales with no advertising (be that
Why Video is essential in your 2020 Communication strategy
Videos have saturated online content and all of our social media channels in recent years so it’s no revelation that the use of video as a content marketing tool has been top of
How Innocent was the ‘Conker’ publicity stunt?
The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wron
3 Ways LinkedIn Learning can help your career
LinkedIn Learning is the ‘new thing’ in terms of building professional skills. After its acquisition of “Lynda.com” in 2015, LinkedIn Learning has become one of the biggest
It’s all about integration!
A big shift has happened with media in the last 10 years. I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which eff
PR Stunt – “Dove Real Beauty Sketches”.
The company Dove is legendary when it comes to creating world renowned publicity stunts and one of my favourites has to be the short film they created in 2013 titled, “Dove Real
Diagnosis – The Power of Social Media
Recently I have been watching Netflix’s new documentary series Diagnosis, based on the New York Times Magazine column written by Dr Lisa Sanders. It’s an investigative series i
Ladies Sport in the Irish Media: 20×20 Campaign
Over the past few weekends, and of course the next couple of weekends to come, we have been lucky enough to see some fantastic displays of Gaelic Football and Hurling on our Nation
Show Me The Money!!!!!
My poor colleagues (you know who you are!) over the last few days have had to put up with me and a gripe I have re certain Social Media Influencers. Working in communications, I kn
What is the cost of being “influenced”?
I unlocked my phone, and my finger (without thinking) automatically clicked onto the Instagram app. The first thing I saw was a stunningly beautiful girl in a bikini with an amazin
