PR Professionals navigating the world of Online Journalism
There is no denying that the face of the media industry is steadily changing over time. Print journalism is in decline and the move to online journalism is the new age of media. Ov
Should your celeb ambassadors stay at home?
Should your celeb ambassadors stay at home? That sentence might seem like a contradiction, coming from someone who works in public relations. Raising awareness for worthy causes is
The end of the Business Card?
I was having a chat yesterday with a businessman who was saying how LinkedIn was his new business card – that when he meets a new business contact, instead of handing them a
Niche Networking – Cork’s “Mixer On The Mall”
The South Mall is abuzz this week with the chatter of…“Are you going to the Mixer on The Mall?” This new networking event is a refreshing way to kick-start the summer (or
Should we be using the Irish language more frequently in Ireland’s Media/PR industry?
The topic of the Irish language amongst Irish people can be a very touchy subject. Only 73,000 Irish people speak the Irish language on a daily basis – and the other 4.7 mill
The Power of ‘Cancel-Culture’
‘Cancel-culture’ is a social media movement that ultimately ‘cancels’ a person, boycotting both the individual and their brand. This term has been thrown around a l
Local Elections, old codgers and phone zapping…
We were in our local, the Inniscarra Bar, one of the most authentic old style pubs you will find in the country, part of that dying breed where the walls will talk warmly to you ab
Show your brands personality just like ASOS did!
Recently, online shopping giant ASOS received a lot of applause for backing one of their customers who had been disrespected online by a stranger. The lady, who was wearing a dress
Daffodil Day and the Importance of Giving….
Daffodil Day is an important day on the calendar for the Irish Cancer Society as it is their biggest fundraiser of the year, which takes place every March 22nd. Every year millions
When losing can actually be winning !!
A really big potentially lucrative and very complex prospect came our way and like every prospect you must assess how much time and work you need to put into the plan between the:
