We are known in Fuzion for always going the ‘extra mile’ for clients and this month we literally did, when I made a trip to Tralee.
One of my clients is award winning hairdresser and hairdresser to the stars (namely Miriam O Callaghan), Cathriona Rohan.
She is the owner of Cathriona’s Hair Salon in both Tralee and Castlegregory and has a very well respected and highly renowned reputation in the south of Ireland. She is known for the ‘Great Lengths’ hair extensions that she does and speaks about it with such passion and knowledge.
Last week I travelled down to Cathriona’s Hair Salon in Tralee to try out the ‘Great Lengths’ Hair extensions, and experience the service offered at Cathriona’s Hair Salon – after all how can I PR something I have never tried?
It was a great opportunity to try out the product and the service and really get to know the ins and outs of what I was about to pitch to media…a very nice treat for me also 🙂
Cathriona talked me through the process and what makes Great Lengths different to its competitors on the market and left me in no doubt that they are the best extensions in the world. She really knows her ‘stuff’ and getting the chance to experience her in action gave me a lot more of an understanding of how she goes above and beyond for her clients, something I wouldn’t have known otherwise.
I arrived at the salon in Tralee, which is absolutely beautiful and extremely girly. The attention to detail in the salon couldn’t go unnoticed – the extensive drinks menu, vintage décor and the comfortable foot stools add to an overall relaxing and enjoyable experience, that the pictures simply cannot fully capture.
The girls are so friendly and gave me a cup of tea and a delicious cupcake while I was waiting which was a very nice touch. I was also offered a glass of prosecco which made the experience that little bit more exciting and special.
I was blown away by the hair transformation when Cathriona was finished, it was exactly what I wanted, and Cathriona is superb at what she does.
It made me realise just how important it is to do something like this and really experience the product or service of a client first-hand before trying to persuade others to, or trying to explain the essence of something to the media. I have a much better understanding now of what makes Cathriona and her salons different to her competitors and what puts her at the top when it comes to quality, service and happy customers.
No matter what you do, you should go to ‘great lengths’ to understand your customers.
Edel Cox is a PR Executive with Fuzion
Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin
