From all of our work with clients and our collective experience and expertise I can offer you one simple piece of advice about Public Relations, one Golden Nugget that you need never look past..

“Never waste a Good Story”

This is a really simple guiding principle to apply, no books or no huge science required, just a straight forward case of Never Waste a Good Story.

Bring PR onto your business agenda, into your plans and objectives, into your management meetings – Ask the question “Do you have any good stories that should not be wasted?”

Once you realise you have a good story and you’ve decided you don’t want to waste it, that’s where the process, the science and the fun starts!

Greg Canty is a partner of Fuzion Communications