I’ve just received some “useful advice” from Twitter about an ad campaign we kicked off last week for a client as well as some performance data.
It kindly suggested that we should be running more variations of the creative and also that we should consider adding video as an option.
All great advice Twitter… thank you.
Now Twitter some advice back at you..
We took an hour and a half to run a simple advert on your social media channel that broke our hearts. It is clunky, inefficient and wasn’t working and for no good reason.
It worked in the end … not because we did anything different, but we kept doing what we were supposed to be doing in the first place and it eventually worked.
Considering the budget we were spending on a mini “test campaign” our time spent on it was definitely not worth it and the very painful experience left two of us very frustrated and vowing… never again!
More creatives, add video.?.. as I said, great advice, but we didn’t have a whole day to run a simple advert!
If your target audience is on Twitter, think long and hard about alternative ways of reaching them and if you do go ahead give yourself an age to create your campaign.
I had no intention of writing this piece but the helpful advice was a straw too many..
Phew..
Greg
