Podcasts are in demand, they are becoming increasing popular and for good reason..
According to research last year nearly 400,000 Irish adults listen to a podcast once a week with 128,000 listening once a day.
While podcasts have been around for a while the “boom” in part is due to Smartphones, which have made accessing these really easy and in 2014 Apple introduced a specific podcast APP on all their devices.
“The audience in King” , which is the real driving force as they are carefully curating their own content – Podcasts are to Radio, the same as Netflix is to TV!
Podcasts are outperforming their competition because they are relevant and they are succeeding in connecting with their audiences in a very different way.
It’s simple, you can hear your chosen show (podcast) whenever you want.
Podcasts have few, if any commercials and only consist of the material that you are interested in. The variety is huge and growing by the day – literally, there is something for everyone from Love Stories, to American politics, to Eamon Dunphy to Blindboy to the Irish Famine. The list goes on and on.
Podcasts are extremely personal.
Many go beyond the “15” minute segments of an interesting interview that you would expect on a radio show and as a result you have an opportunity to really get to know the presenter, the guest and the subject matter.
They can be a much more intimate way of getting information and it is also a nice change from peering at a screen, perfect for those busy commuters who want to make the most of every valuable minute!
Podcasts are convenient and easy to consume.
Once you subscribe to a podcast “show”, new podcasts are automatically downloaded or available to stream to your device as soon as they are available.
You can listen to them at your convenience.
When you are getting ready for a journey you can queue up your podcasts to create your own entertainment and learning, to pass that time a little quicker!
Listeners are now deciding what they want to hear and when.
On one hand, this means you are competing for their listening time but on the other hand, this means that if they are subscribing to your podcasts, you have an opportunity to really build a strong connection with your audience.
Podcasts can also make extra valuable content to deliver as part of your social media strategy.
If you have a big social media following podcasts might be a way to introduce some new and very interesting content, which will immediately differentiate you from your competition.
Your podcast subscribers could be the core of your community and over time they could become your best ambassadors or even clients.
The best way to understand the potential for podcasts is to tune in and discover the huge variety that is available – you can access them via the podcast APP on Apple devices, on iTunes, Soundcloud or on Spotify or directly via the podcast host.
Why not check out our Fuzion Win Happy Podcast , which is hosted by our very own Greg Canty!
http://fuzionwinhappy.libsyn.com
Happy listening..
Ciara O’Sullivan
