As part of your planning for this year we wanted to give you a simple Marketing framework using our Fuzion process, that might help to keep year on track.
We use this “story” framework for all of our clients and we find that it brings a very sharp focus to all marketing activity, to ensure the very best outcomes.
It is our job as marketers to help our clients tell the story of their business, organisation, products and services effectively so that when people talk about these things they say exactly what we want them to say.
When Jeff Bezos, CEO of Amazon declared that “your brand is what people say about you when you leave the room” he cut through all of the jargon about communications, and left us with a very simple task:
Know your story and then tell it effectively to your target audience – Simple!!
Our Fuzion Story Process follows some simple steps:
1. Understand your story – make sure you have a deep understanding of what makes you unique
2. Capture your story – all logos, visuals, marketing materials and your website must convey your story
3. Make sure your story is found – if you cannot be found online you are not in the game!
4. Tell your story – you have to proactively push your story out there (your traditional marketing)
5. Engage with your story online – make sure you have your voice on social media
6. Protect your story – be ready to protect and proactive about protecting your reputation
Your plan should take into account all of these elements and they should work together to produce the results you are looking for.
We’ll go into each of these elements in more detail in further posts.
If we can be of help in any way you know where we are!
